Communication, politics and popular culture.

Profile

Yes, I’m all over the place. That’s me on CBC Television on election night in Alberta. I’m on the far right, adjusting my earphone, representing the Alberta Liberals on the social media/opinion makers panel with Rick Harp hosting.

Catch up with me from every angle at:

http://about.me/jodymacpherson

Joslyn L. (Jody) MacPherson is an Accredited Business Communicator (ABC) with 20+ years of experience in corporate communications and public relations.

Jody graduated from Carleton University in Ottawa. She spent her teenaged years in Fort McMurray working for the local weekly newspaper and radio stations throughout high school as a columnist and on-air reporter. She paid for university, by literally going underground at Syncrude Canada, working in the extraction plant of the oil sands operation in the 80’s, working as the only woman on her shift, logging hours in the underground portion of the mining operation, cleaning up spills and collecting lab samples.

After graduation, Jody stayed in the north to work as a journalist.

She made the leap to public relations in 1986 where she wrote and edited employee publications (and co-authored a book) for several years in Fort McMurray before moving to Edmonton.

As community relations team leader, she managed donations programs and organized community relations activities across the province, including a $1 million community investment program in Calgary. Jody went on to receive an international award of excellence for her work in employee communications.

She formed her own communications consulting company (Eastwind Communications) and for the next six years specialized in stakeholder consultation (including cross-cultural communication), employee communication, website content and writing/editing for numerous clients.

Beginning in 2005, Jody worked in the public sector in various leadership roles including her most recent role as director of communications and media relations for the University of Calgary’s Faculty of Medicine. She left the U of C in July of 2010 to pursue her political interests, including her volunteer positions as the former VP of Communications for the Alberta Liberal Party (2008-2010) and as communications/media chair for Kent Hehr’s Mayoral campaign in 2010.

She provided communications and strategic advice to a number of municipal candidates and non-profit groups in the recent Alberta municipal election as part of her communications consulting practice (Swing Strategies). She also served Science Alberta Foundation as Senior Manager, Communications, Marketing, Public Engagement until just recently.

Jody is currently working as a freelance consultant (primarily on the use of social media) and during the day, for the City of Calgary in digital/web communications.

Contact me via email at jmacpherson@mac.com

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