The brilliance of Snapchat


This Snapchat is brilliant. It's the next big thing right here under our noses. You may have thought it was a passing Millennial-fancy but think again. The social app is gaining popularity with 25-34 year-olds. Marketers are calling the growth to 50 million users this year "startling." And they're wasting no time rolling out their revenue … Continue reading The brilliance of Snapchat

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This changes everything: Social media during a crisis


Now, every crisis explodes onto our radar in a flurry of tweets, texts and visuals. By the time the evening news is broadcast, the public already knows what is going on via social media. It’s an all-out, cross-channel, adrenaline-pumping free-for-all. So, how do you deal with the fact that most of the information about the crisis is going to be reported by a random and potentially anonymous group of citizen journalists who have little or no training, context or accountability?

The elevation of lying


“All the lies — I can't even keep them straight in my head any more.” These are the words of Walter White, played by Bryan Cranston in the television drama, "Breaking Bad." White's character is a teacher turned meth dealer whose life becomes one big illusion after he is diagnosed with lung cancer. The show has received widespread … Continue reading The elevation of lying

Fools rushing in? Legislating social media without understanding it first


The Texas Tribune is reporting today that legislators in the state have  introduced a "bevy of bills" relating to social media. According to the article, the bills stem from "concern about privacy and safety." Most of the proposed bills sound like steps in the right direction, but legislators need to tread carefully here. Social media is … Continue reading Fools rushing in? Legislating social media without understanding it first

Swing Strategies: New post on bridging the communications gap between Millennials and Baby Boomers


Boomers often resist catering to the needs of Millennials. In their eyes, the Millennials are “shallow twits suffering from attention deficit disorder who are simply wasting time, sharing too much and accomplishing very little.” When explaining this generation to Boomers, the most common reaction I get is disbelief. Read the post here: http://myswingstrategies.wordpress.com/2012/05/05/lost-in-translation-helping-boomers-communicate-with-millennials/

Stop stalking, start talking


We all know that "stalking" someone is wrong. So why is that some decent political candidates start taking on stalker-like characteristics when an election is near? Time to take a step back and realize how your behaviour appears to everyone who's watching (except perhaps your most loyal supporters, in whose eyes you can do no … Continue reading Stop stalking, start talking

University PR offices need to make peer review process clear


Most of us look to academia for a neutral, well-researched and balanced answer to questions in our everyday lives. We assume that if a paper, essay or "study" is released by a post-secondary institution, that it has been thoroughly researched, the conclusions verified and the report reviewed for accuracy. There are varying degrees of thoroughness … Continue reading University PR offices need to make peer review process clear