Suggestion of a Canadian intervention gives me a bad feeling, eh


(Corrections made on January 10, 2012) Add this to your "yawner list," the Public Relations Society of America (PRSA) is redefining "public relations." Not surprisingly, a "revised timeline" was announced on December 20, 2011 due to the "overwhelming response." The website says the intitiative will : "utilize a collaborative, industry-wide effort to develop a modern … Continue reading Suggestion of a Canadian intervention gives me a bad feeling, eh

Swing Strategies: New post on content curation for causes


You won't find a definition for content curation online. It's too new. But that doesn't mean you shouldn't consider it for your cause. Shel Holtz, a respected blogger and expert on communication and technology recently outlined a process for business. Here's an adaptation for non-profits, politicians or activists. Read the post here: http://myswingstrategies.wordpress.com/2012/01/03/content-curation-for-your-cause-holtz-process-adapted/

Communication/PR latecomers and laggards get a lecture


If you are still resisting new methods of communication (social media), you are about to officially become a laggard. In particular, if you are a communications or public relations professional or even communicating in a volunteer capacity for an organization (political or otherwise), you are probably already way behind the curve. It's astounding how many … Continue reading Communication/PR latecomers and laggards get a lecture

Get on the pitch and kick that social media ball around


Soccer has been a part of my family's life since my kids were little wee ones. I've used soccer analogies many times to try and explain an idea to people in a way that is non-threatening and easily identifiable. So, it's probably no surprise that when I was searching for a way to express my … Continue reading Get on the pitch and kick that social media ball around