This Snapchat is brilliant. It's the next big thing right here under our noses. You may have thought it was a passing Millennial-fancy but think again. The social app is gaining popularity with 25-34 year-olds. Marketers are calling the growth to 50 million users this year "startling." And they're wasting no time rolling out their revenue … Continue reading The brilliance of Snapchat
Swing Strategies: New post on bridging the communications gap between Millennials and Baby Boomers
Boomers often resist catering to the needs of Millennials. In their eyes, the Millennials are “shallow twits suffering from attention deficit disorder who are simply wasting time, sharing too much and accomplishing very little.” When explaining this generation to Boomers, the most common reaction I get is disbelief. Read the post here: http://myswingstrategies.wordpress.com/2012/05/05/lost-in-translation-helping-boomers-communicate-with-millennials/
Stop stalking, start talking
We all know that "stalking" someone is wrong. So why is that some decent political candidates start taking on stalker-like characteristics when an election is near? Time to take a step back and realize how your behaviour appears to everyone who's watching (except perhaps your most loyal supporters, in whose eyes you can do no … Continue reading Stop stalking, start talking
Swing Strategies: New post on Pinterest and its power
Pinterest is a micro-blogging site with an unusual twist. Whereas Twitter relies on 140 characters, you could say that Pinterest allows you 1000 words in the same amount of space–a photo (proving its worth once again!). Read the post here: http://myswingstrategies.wordpress.com/2012/03/15/pinterest-puzzlement/
Swing Strategies: New post on Facebook privacy settings
There are many misunderstandings and downright deceptive posts on Facebook on how to protect your privacy with the roll-out of the new timeline. Let's not forget some of the basics about Facebook. When you receive instructions that don't jive with the basics, proceed with caution. Read the post here: http://myswingstrategies.wordpress.com/2012/01/06/be-careful-out-there-facebook-is-confusing/
Swing Strategies: New post on Facebook and politics
Finicky followers, the Mormon factor, YouTubing yourself into oblivion and the sisterhood. I've covered it all in this analysis of what happened in Iowa (thanks to data collected and shared by Sociagility). Read the post here: http://myswingstrategies.wordpress.com/2012/01/05/facebook-gaining-strength-as-a-political-tool/
Swing Strategies: New post on content curation for causes
You won't find a definition for content curation online. It's too new. But that doesn't mean you shouldn't consider it for your cause. Shel Holtz, a respected blogger and expert on communication and technology recently outlined a process for business. Here's an adaptation for non-profits, politicians or activists. Read the post here: http://myswingstrategies.wordpress.com/2012/01/03/content-curation-for-your-cause-holtz-process-adapted/
Swing Strategies: New post on the importance of personality
It's an evolving story about the power of those people to move masses in a certain direction. How do you put a value on that? Read the post here: http://myswingstrategies.wordpress.com/2012/01/02/personality/
Swing Strategies: New post on the power of 140 characters
“20+ year career. 500 drug controls worldwide, in and out of competition. Never a failed test. I rest my case.” I’d like to pause now and ponder the significance of this tweet. Read the post here: http://myswingstrategies.wordpress.com/2012/01/01/140char_vs_60minutes/
Attracting the new generation of workers
Blocking social media is "old school" and won't help your recruitment efforts:
