The brilliance of Snapchat


This Snapchat is brilliant. It's the next big thing right here under our noses. You may have thought it was a passing Millennial-fancy but think again. The social app is gaining popularity with 25-34 year-olds. Marketers are calling the growth to 50 million users this year "startling." And they're wasting no time rolling out their revenue … Continue reading The brilliance of Snapchat

Swing Strategies: New post on bridging the communications gap between Millennials and Baby Boomers


Boomers often resist catering to the needs of Millennials. In their eyes, the Millennials are “shallow twits suffering from attention deficit disorder who are simply wasting time, sharing too much and accomplishing very little.” When explaining this generation to Boomers, the most common reaction I get is disbelief. Read the post here: http://myswingstrategies.wordpress.com/2012/05/05/lost-in-translation-helping-boomers-communicate-with-millennials/

Stop stalking, start talking


We all know that "stalking" someone is wrong. So why is that some decent political candidates start taking on stalker-like characteristics when an election is near? Time to take a step back and realize how your behaviour appears to everyone who's watching (except perhaps your most loyal supporters, in whose eyes you can do no … Continue reading Stop stalking, start talking

Swing Strategies: New post on Facebook privacy settings


There are many misunderstandings and downright deceptive posts on Facebook on how to protect your privacy with the roll-out of the new timeline. Let's not forget some of the basics about Facebook. When you receive instructions that don't jive with the basics, proceed with caution. Read the post here: http://myswingstrategies.wordpress.com/2012/01/06/be-careful-out-there-facebook-is-confusing/

Swing Strategies: New post on content curation for causes


You won't find a definition for content curation online. It's too new. But that doesn't mean you shouldn't consider it for your cause. Shel Holtz, a respected blogger and expert on communication and technology recently outlined a process for business. Here's an adaptation for non-profits, politicians or activists. Read the post here: http://myswingstrategies.wordpress.com/2012/01/03/content-curation-for-your-cause-holtz-process-adapted/